Brochures

A brochure is a kind of leaflet advertisement. It plays an important role in the tourist industry as they have become one of the best ways of promoting a destination.

A good brochure includes the main attractions tourists will be interested in visiting and it must be attractive and eye-catching, with colourful pictures of the adverstised place and the different activities that people can do and enjoy over there. Geographical location, climate conditions, language etc can also be provided in order to help people prepare for their destination in advance.

The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds).
A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).

Brochures are often printed using four colour process on thick gloss paper to give an impression of quality. Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more colour, and is folded.





Above, some brochure samples made by my students ( they were told to design just the main page).

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2 Responses to Brochures

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  2. Good blog post with some good useful information on brochures. Brochures are quite common in the educational field, but can be used in other places as well. Corporates can also use them.

    More than just advertising and asking people to buy, brochures cam function as a marketing tool and telling people your benefits.

    Thank you for writing and adding pictures as well. Very informative.

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